Just as it is wise to brand products and services, branding is also a well-accepted practice in the business of religion. Religious branding is not, however, is not promoted or endorsed by God. Jesus made several succinct statements about public displays of righteousness. While he made few direct references to clothing, he made his point well that any public display of righteousness is not to be done.Of course it is true that there will be public audiences of some acts of righteousness because much righteousness occurs in relationships where we act out God-likeness for the benefit of others. There is no benefit to others, however, when pseudo spiritual people try to show off how spiritual they are by their clothing, adornments and religious behaviors. The only people who benefit in these examples are the ones who create a good impression on people by displaying their brands publicly. That impression is designed to enhance their standing in the community.  There is no direct benefit to God that comes by wearing religious clothing.